Trade & wholesale for the Netherlands & Ireland

Grab a
BONER.

Ambient, shelf-stable liquid bone broth built for the specialty shelf. Organic. Five ingredients, nothing hidden.

Made with our manufacturing partner to private-label standards. Launching in NL specialty retail and Ireland at the same time.

Talk to usSee retailer margins
  • Organic
  • 5 ingredients, nothing hidden
  • No refrigeration required
  • 730-day shelf life
  • Pouch, not glass: low breakage risk
  • 40% retailer margin

The lineup

Three SKUs. One shelf story.

Twelve-hour organic broths in three SKUs, built for the ambient aisle, not the fridge.

Flagship

Beef Bone Broth500 ml

Twelve hours is not a marketing number.

Good soup lives or dies on its broth. Ours simmers for twelve hours because that's how long it actually takes for organic grass-fed bones to give up everything they've got. Pour it straight into the pan, add what you like, skip the water. No shortcuts, because we already took the long way for you.

  • 500 ml, organic
  • Water, Organic Grass-fed Beef Bones (30.6%), Onion, Carrot, Sea Salt, Garlic, Black Pepper, Parsley, Thyme, Bay Leaf
  • 1.7 g protein / 100 ml
  • Gluten-free · Lactose-free
Beef Bone Broth 500 ml pouch
Everyday hero

Chicken Bone Broth500 ml

The everyday one that still took all day.

Same twelve-hour rule, lighter result. Organic free-range chicken bones, slow enough to actually matter, golden enough that shoppers notice before they read the label. The kind of repeat buy that keeps a shelf slot earning.

  • 500 ml, organic
  • Water, Organic Chicken Bones (25.4%), Onion, Carrot, Sea Salt, Black Pepper, Parsley, Thyme, Bay Leaf
  • 2.1 g protein / 100 ml
  • Gluten-free · Lactose-free
Chicken Bone Broth 500 ml pouch
Vegan

Vegetable & Mushroom Broth500 ml

Proof you don't need bones to earn twelve hours.

Root vegetables, celery, leek, and a proper hit of porcini and champignon, simmered down the same patient way. Fully vegan, fully organic, and it holds its own next to the meat SKUs instead of feeling like the afterthought.

  • 500 ml, organic
  • Water, Onion, Carrot, Parsnip, Leek, Celery Root, Celery, Champignon, Sea Salt, Boletus (Porcini), Parsley, Thyme, Bay Leaf
  • 0.16 g protein / 100 ml
  • Gluten-free · Lactose-free · Vegan
Vegetable & Mushroom Broth 500 ml pouch

In development

Thai Chicken, Ramen, Wild Game, Fish Bone, Asian, and Pho Chicken broths.

Retailer economics

The numbers do the talking.

Confirmed trade terms for both launch markets, per 500 ml pouch. Ambient format means you stock it like dry goods and sell it like fresh.

Ireland

0% VAT
Recommended shelf price
€6.99
Wholesale price to retailer
€4.19
Retailer margin per unit
€2.80
Retailer margin
40%

Netherlands

9% VAT
Recommended shelf price
€6.99
Wholesale price to retailer
€3.85
Retailer margin per unit
€2.56
Retailer margin
40%
Minimum order
5,000 units per SKU
Split shipments
Available across multiple deliveries
Lead time
10 weeks from order confirmation
Shelf life
730 days ambient, unopened

Prices exclude VAT where applicable. Final terms depend on volume and market.

  • 730-day ambient shelf life

    Two years on the shelf. No cold chain, no shrinkage, no end-of-week markdowns.

  • Pouch, not glass

    Lighter to ship, stacks tighter, doesn't break in transit or in a shopper's tote.

  • FSSC 22000 certified

    Human and pet food grade production: audited, documented, boring in the best way.

  • SMETA 2-Pillar and Halal available

    Social compliance audited, with Halal production available on request.

What sets it apart

Built different, on purpose.

Five reasons it earns shelf space, not just fills it.

  • 01

    Ambient

    No fridge, no freezer, no fuss. Stock it like pantry goods, sell it like fresh.

  • 02

    730-day shelf life

    Plan inventory in seasons, not weeks. No end-of-week markdowns.

  • 03

    Low breakage

    Pouch, not glass. Nothing shatters in transit, in a stockroom, or in a shopper's bag.

  • 04

    Simple ingredients

    Organic bones, vegetables, herbs, water. Nothing on the label you can't pronounce.

  • 05

    Fun

    'Grab a BONER' isn't subtle, and neither is the shelf presence it creates.

Who makes it

A specialist broth facility, not a start-up kitchen.

BONER is produced by our manufacturing partner: a dedicated broth facility, FSSC 22000 certified, SMETA-audited, and already exporting to 25+ markets. Broth is the only thing they make.

25+
Export markets
10+
Years in operation
EU-based
EU production
  • Organic
  • FSSC 22000
  • SMETA 2-Pillar
  • Halal available
  • Human + pet food grade

Wholesale inquiry

Get in touch.

Tell us where you sell and we'll come with samples, trade terms and a shelf plan.

Prefer email?

hi@boner-broth.com